We are seeking an ambitious and creative Marketing and Student Recruitment Manager to lead the recruitment marketing strategy. This exciting programme sits at the intersection of legal studies, public policy and emerging technologies, preparing students to address some of the most pressing challenges of the digital age.
Working closely with academic leaders, admissions colleagues, communications teams and external recruitment partners, you will develop and deliver targeted marketing and recruitment campaigns to attract high-quality postgraduate applicants from the UK and international markets. This is an excellent opportunity for an experienced higher education marketer who thrives in a fast-paced environment and enjoys using data-driven insights to deliver measurable results.
Key Responsibilities
- Develop and implement targeted recruitment marketing plans aligned with student recruitment objectives across UK and international markets.
- Deliver integrated digital marketing campaigns across multiple channels, including social media, email marketing, SEO, paid advertising, webinars, virtual events and live Q&A sessions.
- Create engaging and persuasive content and promotional materials for prospective postgraduate students, translating complex academic and legal concepts into accessible and compelling messages.
- Manage and optimise programme webpages and digital content, ensuring accuracy, brand consistency, editorial quality and effective lead generation.
- Monitor enquiries, applications and conversion performance using analytics and reporting tools, producing regular reports and recommendations to improve recruitment outcomes.
- Collaborate with admissions teams and external partners to support a seamless applicant journey and enhance conversion rates.
- Build strong relationships with academic staff, internal stakeholders and external partners to support recruitment activities and raise the profile of the programme.
- Manage campaign budgets effectively, ensuring activities deliver measurable value and contribute to recruitment targets.
- Work closely with an external student recruitment consultant to maximise market reach and recruitment performance.
- Support programme launch activities by working with student administration teams and academic directors to prepare for the first cohort of students.
About You
You will be a proactive and results-oriented marketing professional with experience in higher education, student recruitment or professional services marketing. You will possess excellent communication skills and a strong understanding of digital marketing best practice.
Essential Criteria
- Experience in a marketing, student recruitment or communications role.
- Proven experience delivering integrated digital marketing campaigns.
- Strong copywriting, content creation and storytelling skills.
- Experience managing paid digital advertising campaigns.
- Experience creating or commissioning video content for marketing purposes.
- Excellent analytical skills with the ability to interpret performance data and make evidence-based recommendations.
- Strong stakeholder management and relationship-building experience.
Vacancy ID 23498